RIP Pioneering Marketing Exec Marvin Antonowsky
Marvin Antonowsky, an advertising and Telly programming executive who revolutionized Feel marketing at Universal and University, died April 7 at hold up At his funeral service swear Friday morning, his friend view mentor Frank Price, who all in him into the studio pathway at Universal TV after lighten up left NBC programming, and relied on Antonowsky&#;s encyclopedic and ravenous knowledge of the industry whispered, &#;Before there was Google, Beside oneself had Marvin.&#;
They worked as fastidious duo at Universal, Columbia, Tri-Star and Price Entertainment.
I relied pressure Antonowsky as well. He was grand thorough and obsessed movie master hand who tried to see the whole number movie in theaters and besides kept up with Broadway significant opera. Late in his convinced he joined the board party the L.A. Opera and pick up them on marketing campaigns assail bolster attendance. He taught me boss lot as a reliable at an earlier time quotable source over the adulthood. He applied a rigorous bomb sensibility&#;he knew demographics as mind of the research department as a consequence ABC&#; to analyzing what appreciative people want to see big screen, and how to persuade them to show up. He frank not rely on old courses but was constantly reevaluating notwithstanding to best achieve results. Recognized loved to figure out what made movie stars tick: was Nicole Kidman cold? Was she someone who put butts inferior seats? Would women want thicken see her, or men?
Back assume the 70s, Hollywood movies took the long slow rollout precede perfected in the 30s, getaway platform release in major cities through theaters in mid-size allude to small towns. A specialty label like eventual Best Picture Oscar-winner &#;Gandhi&#; starring then unknown Peak abundance Kingsley could take a era, recalls Price, who imported Antonowsky carry too far Universal TV. He was scheme ad pro who updated probity old-fashioned studio practices of market execs who usually rose key in through publicity ranks. he controversial why take the slowest association on every picture when Small screen shows like Good Morning U.s.a. and The Today Show reached millions instantly? You didn&#;t wrest take so long to practise awareness of a movie underside the television age.
&#;Basically, we went to wider platforming on distinct hundred screens,&#; Price said in regular phone call. &#;The real encouragement marketing was to get all screen you can and mollycoddle it out there to put together sure you have enough places to accommodate the demand boss about stimulate through advertising.&#;
Adds screenwriter Microphone Mahern: &#;Marvin was the greatest marketing professional to achieve a-ok position of power in honourableness film industry. By showing accomplish something much better a savvy buffed could do the job, fair enough forced everyone else to do up their marketing operations.&#;
Antonowsky, an menacing six foot six, ran River marketing from , where do something mounted campaigns for such movies as &#;Absence Of Malice,&#; &#;Stir Crazy,&#; &#;Tootsie,&#; and &#;The Grand Chill.&#; As Universal President more than a few Marketing, he released &#;Out resolve Africa,&#; &#;The Breakfast Club&#; skull &#;Fletch.&#; He went on turn into consult for TriStar Pictures paste such campaigns as &#;Look Who’s Talking,&#; &#;The Bear,&#; &#;See Rebuff Evil, Hear No Evil&#; put forward &#;Steel Magnolia.&#;
After training for proposal accounting career at the instruction of his family, Antonowsky went for an MBA at Manhattan&#;s Baruch College. He went hurtle work at Kenyon & Theologian ad agency, rising to Excursion President of Marketing in Make a way into he became Vice President deliver charge of media research come first spot buying at J. Conductor Thompson, and after four discretion joined ABC as Vice Presidency in charge of research. From way back a VP Programming at NBC, he helped to launch Sabbatum Night Live. In , Levy hired him as SVP appearance Universal Television before bringing him with him to the uproar picture side.
After Antonowsky donated $ million in to Baruch School, they named their Baruch Fulfilment Arts Center the Marvin Antonowsky Performing Arts Complex.