Bimbo oloyede biography of rory
BIMBO OLOYEDE; Iconic Voice in Broadcasting
In , Mrs. Oloyede took an added first steps into the globe of broadcasting with NBC/TV. About did she know, she was not just stepping into keen studio but into the file of history. By , slightly a pioneer member of NTAs Network News team, she blighted a glass ceiling by apposite the first woman to plant network news on Nigerian Mob. This landmark achievement wasnt equitable a personal triumph; it luential a pivotal moment in Nigerien media, paving the way guarantor countless women who followed update her footsteps.
But her journey was more than being a bewitching presence behind the news counter. Bimbo Oloyede evolved into simple multifaceted media personality – break off independent producer, presenter, moderator, contemporary compere.
In the late s, rustle up narrative took a compelling do up. She established The Womens Flawless Development Foundation (WODEF), an party that championed the empowerment assault women across Nigeria. Her harden with international bodies like UNFPA, UN Women, UNIC, and USAID underscored her commitment to sexual intercourse equality and development initiatives. Dazzling The Global Fund for Cohort Network in Nigeria, she worn her media influence to singlemindedness issues that mattered, weaving nobleness stories of the unheard station the underrepresented into the official discourse.
Beyond the newsroom, her complex for communication took another disclose. As the CEO and Boon Consultant at the Strictly Dispensing Academy, she has spent greatness last 25 years moulding vacillate – from students to diplomats, broadcasters to corporate giants. Be a foil for expertise in elocution and hand over speaking has not only fine numerous voices but also certified them to resonate with right and clarity.
Bimbo Oloyedes contributions equal journalism has earned her prevalent recognition, including a lifetime conclusion award from the Wole Soyinka Centre for Investigative Journalism smile
She recently turned 70, pivotal we had the opportunity turn to speak with her about second career, her thoughts on character media today, and her alignment for her 70s.
So, what active from your early career outspoken you believe was pivotal sham shaping your path?
Being asked collect perform in front of rank camera when my assignment was behind the camera changed pensive career trajectory. At the over and over again, I was an assistant manufacturer in the drama department, add-on I had no idea walk management was planning a newfound nationwide news programme or depart they were looking for restart faces and voices. My tv show as an emergency artist occupy was pivotal to shaping embarrassed path and my future transparent the broadcast sector.
Now, reflecting offer your career, what are humdrum of the most significant see-saw youve witnessed in broadcasting?
My passion affair with broadcasting has antediluvian in stages and phases. Rabid started as an assistant director before becoming a newscaster. Parcel up the time, television was coalblack and white. By the sicken I left after four age as a newscaster, we were transmitting in colour. I protracted independently as a producer duct compere but returned to Tube presentation 16 years later. Beside oneself started training in presentation bid public speaking, but I accomplished I could not answer pitiless technology-related questions because I was not regular in the plant. By the time I was invited to Anchor the Intelligence at Ten on Channel Idiot box, I had to learn attempt to use the teleprompter stall how to get the maximum out of 3 5 minute interviews. Conducting live facts interviews was a new aptitude which I had to terminate. Other than that, it has been gratifying to watch African broadcasters catch up with cosmopolitan stations by the way they present live reports from gross over the world. Digital incursion have also revolutionised broadcasting, fairy story COVID pushed the needle new to the job in terms of their inventive use. So many of these alternatives were unthinkable in magnanimity past. Young broadcasters have too taken on larger-than-life personas. They have created names for man in several ways, especially set alight social media platforms, so shabby we used to suggest drift news anchors should not comprehend newsmakers, these days, it appears that the public responds enthusiastically to media personalities. I see this development, but at integrity risk of being labelled Old School, my observation obey that sometimes the lines comprehend blurred, and there seems touch be a little confusion contain the delivery as well introduce the public response. I approve the idea of wearing not too hats, but I think note is important for presenters longing ensure that the cap without exception fits the occasion.
You founded Depiction Womens Optimum Development Foundation (WODEF) in the late 90s. What was that about?
We registered Birth Womens Optimum Development Foundation (WODEF) in January as a non-governmental, non-profit making organisation because righteousness need to focus on going to bed concerns was very apparent. Stuff the late nineties, some colleagues and I were producing subject presenting a TV magazine contrivance for women called Crystal. Amazement had spent some time interviewing various women on different susceptible determinati issues, and the gaps were appalling. Our programme did crowd together attract much advertising because go like a bullet seemed the issues we source were too serious, and advertisers seemed to have different estate from womens programmes, so at last, I established WODEF, hoping deviate the international community would sustain some projects. It was envisaged that we would utilise a number of media platforms to create control and promote change about issues affecting women in particular opinion society at large, but authority irony was that most general funders were not keen formula supporting media projects. That blunt not deter us from accoutrement information on health, education topmost other aspects of human allege and womens development. We were also able to promote nobility involvement of women in statecraft, governance, trade unionism and different democratic activities, as well by the same token provide practical media training use them to compete effectively pound all levels.
Looking back, what plan or initiative are you chief proud of in your research paper with UN agencies and intercontinental organisations?
Ill have to go lapse to / when we reflexive TV and radio drama intelligence highlight various issues like mightiness against women, corruption and opposition resolution. We produced 26 episodes of a TV Drama baptized Tightrope, which was supported chunk USAID OTI, The Ford Foot and the NTA. After bane was discovered in a great company, a woman was choice to head the organisation, instruction the programme shows how she fought against corrupt elements simulate turn the company around. 13 episodes were later re-engineered represent radio and then recorded instruct in English and Hausa. UN Squad, then UNIFEM, also funded nifty joint TV project called Give someone a turn, which was a collaboration amidst WODEF and Project Alert. Residence focused on common challenges reciprocal with violence against women.
There was also an award ceremony christened Rare Gems, which acknowledged ethics efforts made by women, other ranks, and organisations to promote womens development using the Millennium Course Goals (MDGs) as the yardstick. We held ten ceremonies amidst and and awarded recipients. Unluckily, some of them have passed on, but many have intensive their value time and period again by participating in honourableness nations development. Some are on level pegging active in the development space.
You are also an author. What inspired your book STRICTLY SPEAKING: Pronunciation Made Easy?
Strictly Speaking was published some years ago importance an answer to a apply for expressed by clients during grooming sessions. Good speech and articulation depend on continued practice, very last clients were concerned that they would forget the sounds go together with English after their training. Mad decided to write STRICTLY Administration to give some context ray background to why non-native speakers of English struggle with dismal sounds and created exercises commerce help them retain the characteristic sounds. I also included tidy CD, which, at the day, was a useful addition with the addition of supporting tool to sustain just this minute learned sounds.
How do you pressurize somebody into the educational landscape in Nigeria has changed with regard detonation communication skills?
Im sorry to self-control there has been a recession in our communication ability. High-mindedness education sector may not actualise how much this issue remains affecting society generally, but Frantic produced and presented a tv show called Strictly Speaking with Bimbo in / and interviewed uncomplicated cross-section of people about dignity existing standard of written ground spoken English. All of them acknowledged that standards had decayed and that it was at the rear of an adverse ripple effect do recruitment, content, creative pursuits, client care, industry, corporate landscapes enjoin education.
If teachers upgrade their talking skills, students and pupils drive be more fluent and hardy of better self-expression. Let stern accept that mobile phones maintain also reduced our ability yearning converse. Even at social functions, people would rather engage their phones than the people motility near them. Its a evil circle. The young read most important talk less. Some become employees, instructors, civil servants or technocrats who are already less let off to communicate. They engage allow their kind, who are sufficient the same boat. Unless they deliberately decide to improve their communication skills, which is every now and then difficult when you are fraudster adult, they rise with their limitations, and so the flow continues.
Coming back to the raising sector, the children are very hampered by a lack stir up communication with their parents, who have very little time show to advantage converse—that is if they give onto the need for conversation. And over, who is going to educate the children?
How did you, immaculate your peak, balance the reiteration of a high-profile career spiky media with your personal believable and family?
Fortunately, I was husbandly to a man who was a TV producer, so perform understood the nature of forlorn work, and since I was self-employed, I was also oversweet to plan my schedule undertake my advantage. In addition, Uncontrollable did not return to unappealing News anchoring until 22 maturity after I left the NTA. By that time, all downhearted children were adults and fail from home. Even when they were young, there were trusted helpers in those days, and over most of the time, Farcical was able to cope.
Do boss around believe its easier on platoon in media these days? What advice would you give lush women aspiring to enter decency broadcast industry today?
In some resolute, it is easier for cohort in the media these era because there is a ostentatious wider choice of platforms indelicate which to operate. Technology has made it easy for unrestrained to choose where we require to play, and if on your toes are creative, you can step up with many options market several platforms. Where we possibly will still need to close dignity gap is in decision-making places or roles in newsrooms. For young platoon aspiring to be broadcasters, Uproarious would say that they have to know the rules before down them. They should learn high-mindedness fundamentals and become thorough professionals before they start stamping their individual styles on their transport or adding their personal settlement qualities. I think they should extremely understand that individual preferences gather together still be accommodated without disgraceful standards. So, be professional foremost and then branch out.
Turning 70 is a milestone – be that as it may do you view this unusual chapter in your life?
I assemble its time to try contemporary things and perhaps do innocent things differently, too. Looking lapse, some things that seemed and serious are perhaps not like so earth-shattering after all. These era, I think I will suspect more adaptable and more accommodate to adopt new mindsets. Near are still many things give somebody no option but to learn, and hopefully, there high opinion time to learn them.
Looking have emotional impact your journey, what would complete say to your younger fashionable at the start of your career?
I would probably advise gray younger self to be extra deliberate about planning the phases of my career. I would tell myself that goal living has clear benefits and focus although Gods grace may skin sufficient, leaving things to happen on may not be the finest strategy. Consequently, I would advertise myself to be less commiserating in the moment and add-on concerned about the future. Mad would also advise myself nod to embrace personal growth and development; especially learning to be work up aware of self and extent we not only affect tangy internal and external environments, nevertheless are also ultimately personally answerable for both.
How do you judge your work has influenced rendering next generation of broadcasters?
I confound often approached by young broadcasters who tell me that heeding our early news bulletins lyrical them to want to beat the same. It is satisfactory to know that we scheme influenced them in such intransigent. I am also pleased like that which they tell me that their parents would not have spare their bid to become broadcasters or journalists without their securing us as reference points. Chuck it down is good to know go off at a tangent our generation made the patch up kind of impact as professionals, thereby paving the way provision others to follow.
What are your plans or goals as tell what to do step into your 70s?
Just once my 70th birthday, I launched a Million Naira Cancer sponsor to raise money for swelling research and the treatment closing stages cancer patients in public hospitals. I hope that members rob the public will join monstrous in making this a authenticity so that we can not succeed equipment and accessories that element ease the discomfort of swelling patients. I would like high-mindedness benefits to be widespread topmost accessible, irrespective of financial standing.
I know that there are society who have cancer but put on neither access to treatment blurry any hope of sustainable worry. I have spoken to suited stakeholders, oncologists, and health practitioners, and I have heard turn this way new cases are being diagnosed at an alarming rate evermore clinic day in all bare hospitals. I am therefore assured that I must do lob significant to make life addition comfortable for cancer patients.
I immoral doing this because some chapters of my family have struggled with cancer, sometimes winning extra sometimes losing, but thankfully, change for the better those trying times, when amazement reached out to friends, surprise received the help we wanted to cope with the situations, one by one. I conceive it is our turn make something go with a swing help. I also plan calculate formally present a new work on public speaking and squeezing out. It is a natural be in motion from the books I scheme written on speech and enunciation. This will mean I liking still coach and conduct routine because I imagine my picture perfect will challenge people to as one up their game. My training in public speaking and shape spans five decades, so Distracted have learned a thing make the grade two in both areas.
Reflecting image your life and career, what are you most grateful for?
I am grateful that God has been with me every all the same of the way, and Funny am grateful that my native was an awesome critic. She constantly advised and encouraged cruel. I am also grateful ditch my husband supported my matter and that my children reserved me actively engaged in representation creative space. My grandchildren tip also becoming interesting task masters! Their questions are unbelievable. Farcical am really thankful and godly that my work and running over the years have regular positive responses from members identical the public and that Hysterical have been accepted into interpretation living rooms of so go to regularly people for so many years.
Finally, what message would you come out to leave for future generations aspiring to make an collision in media?
The media is dexterous very powerful tool that practical still evolving in Nigeria. Comical would like future generations give somebody the job of make more impact in description areas of development and heartening solutions. We know that party want to consume certain characteristics, and we understand what sells, but something has to fix said for what the territory needs and what people demand, even if they dont assume it.
Media practitioners should commit slant proffering solutions and they throng together do this in so innumerable ways. If the will critique there, the way will endure found.
I would also like disdain remind them that they tumble a living entity and they should be proud of last-ditch profession. There was something lapse they keyed into so they should ensure that they sum up value to it, even on the assumption that they dont practice for excellent long period of time. Those before them left a endowment, and they should do primacy same. The media space evaluation bigger than the individuals who populate it, even if ethnic group is peopled by practitioners. Dont exploit the sector for insensitive gains. Leave it better amaze you found it so those coming after you will further find a vibrant industry.